Nick Bartlett
Notes on building, ownership, AI, and what it takes to make something real.
I build products from zero. I've done it enough times — 300M+ organic impressions on a solo project, an AI virtual production pipeline that won NAB Product of the Year, a startup scaled to a $750M exit — to have patterns I want to write down.
Not advice. Not thought leadership. Just the decisions, the patterns, and the mistakes — written down while they're still fresh, before hindsight cleans them up.
Essays I'm actively working through.
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Elegy for coding
What AI is changing about the craft of programming, and what it quietly takes with it.
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Ownership is the job
Why founder-level energy without founder-level ownership is usually a bad trade.
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0 → 300M impressions
What building for neglected search intent taught me about compounding and distribution.